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Humana, Availity, Blue Cross and Blue Shield of Florida and athenahealth join efforts LOUISVILLE, KY - Oct 23, 2006 - Humana Inc. (NYSE: HUM) today announced that the company, along with Availity LLC, its primary electronic data interchange and real-time gateway, will be working with other payers, claims clearinghouses and practice management groups to expand integrated real-time claim adjudication channels. The joint effort is part of an on-going initiative to simplify administrative tasks and help physicians obtain payment for services from patients more quickly.
This phase of the expansion will include physician practices that use athenahealth, with its revenue cycle management solution, and Blue Cross and Blue Shield of Florida, Humana's partner in Availity. The move is another example of the commitment Humana, Blue Cross and Blue Shield of Florida and Availity have to an integrated, simplified experience for doctors' offices. The expansion was announced Sunday at the Medical Group Management Association's (MGMA) national convention in Las Vegas. "We're pleased to collaborate with athenahealth and Blue Cross and Blue Shield of Florida on this real-time claims adjudication initiative," said Bruce Perkins, Humana's senior vice president of national contracting. "Humana's new relationship with athenahealth and expanded role with Blue Cross and Blue Shield of Florida helps build a multi-payer solution with the power to reduce redundancy and complexity in the health care system. This program also reinforces Humana and Blue Cross and Blue Shield of Florida's dedication to being industry leaders in health care technology collaboration." "In our commitment to making it easier for providers to do business with health plans, Blue Cross and Blue Shield of Florida has been providing real-time claims adjudication as a value-added service to physicians," said Elana Schrader, M.D., vice president provider services for Blue Cross and Blue Shield of Florida. "We are committed to a multi-payer solution and are pleased to see the participation of additional payers in order to expand the prevalence of this capability in the market." The expansion increases the number of health care vendors who are already participating in this RTCA initiative, including ZirMed, which is the connection for most of Humana's current production sites. "athenahealth's goal is to empower our provider clients with information that helps them collect what they are owed more quickly and efficiently. This has become increasingly important with growing patient responsibility due to the consumer directed healthcare movement," said Kim LaFontana, vice president of strategic alliances at athenahealth. "We are thrilled to partner with a leader like Humana for this real-time adjudication pilot, as this is one of several areas we are aggressively pursuing to get providers relevant information at the time of service, which dramatically improves their bottom line." As high-deductible health plans continue to increase in number over the next few years, doctors will grow increasingly frustrated if they have to perform RTCA differently for each payer. Humana believes that partnering with other payers through this multi-payer model is the most efficient and physician-friendly solution in the market today. Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies, with more than 11 million medical members. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals. Over its 45-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio. More information regarding Humana is available to investors via the Investor Relations page of the company's web site at http://www.humana.com, including copies of: About Blue Cross and Blue Shield of Florida About athenahealth, Inc. |
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