| Humana and Wal-Mart Announce
Partnership
Humana and Wal-Mart Stores,
Inc. formally announced a nationwide co-branding partnership in
July to provide Medicare beneficiaries a Medicare Part D prescription
drug plan (PDP). The program is helping seniors understand the new
Medicare prescription drug plan landscape by educating them about
important facts and features of the new Medicare prescription drug
program.
The campaign involves all 3,600 Wal-Mart stores, SAM’S
CLUB locations and Neighborhood Markets across the United States.
Humana and Social Security Administration representatives were present
in stores in July, interacting with customers and helping to educate
them about their drug plan options. Humana is getting plenty of
interaction with the Medicare demographic — more than 19 million
of America’s seniors shopped at Wal-Mart stores in a recent
quarter, according to a national survey. Medicare has an estimated
42 million beneficiaries.
In addition to Humana’s presence in stores,
information packets and educational material are also available
in local Wal-Mart, SAM’S CLUB and Neighborhood Market pharmacies.
Enrollment in the new Part D prescription drug plans
began on November 15, and the plans become effective on January
1, 2006. Humana plans to make its Medicare PDP available in 46 states
and the District of Columbia by next year, in addition to a co-branded
prescription drug card with Wal-Mart and SAM’S CLUB.
Humana’s Medicare PDP will provide coverage
for prescription drugs, biologic products, insulin, vaccines and
certain medical supplies associated with the injection of insulin.
The plan offers senior customers several advantages including:
- access to prescription drug benefits regardless of their health
plan
- option to choose a stand-alone prescription drug plan supplement
or a Medicare Advantage drug plan
“This partnership will bring people with Medicare
the education they’re looking for, as well as the opportunity
to purchase a plan branded jointly by Humana and Wal-Mart,”
said Michael B. McCallister, Humana’s president and chief
executive officer. “It’s an innovative partnership,
and we’re pleased to work with Wal-Mart to help people with
Medicare learn more about their choices.”
“This is an important initiative in helping
Medicare beneficiaries understand this new benefit and assist them
in preparing for the choices and savings they will be able to make
with this new coverage,” added David Dible, executive vice
president, Specialty Division of Wal-Mart. “We’re pleased
to work with Humana on this exciting joint communication effort
designed to explain, simply and clearly, the new options and savings
opportunities offered through Medicare.”
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