Editorial Board Suggests Content Improvements
More innovative practice
management articles and useful Web links. This is the type of focused
content the editorial board of Humana’s YourPractice
said readers want to see more of in future issues of the publication.
During its quarterly meeting in April, the editorial board critiqued
the Winter 2004 edition and recommended tactics to make the publication
a better tool for physicians and office staff in the Humana network.
The board agreed that the front cover of Humana’s YourPractice
is “edgy, bright and inviting.” Inside, the articles
are typically concise, with easy-to-read market sections.
Particularly useful in the last issue were the Physicians Practice
articles and the “Ask an Expert” section, said board
member Suzanne MacEwan, a practice administrator in Jacksonville,
Fla. She suggested that the editorial team derive article ideas
from “Ask an Expert” topics.
Additional coverage considered
Pinpointing areas of concern, the board said it is not interested
in general information provided on the Health Insurance Portability
& Accountability Act (HIPAA), terminal illnesses, disease management
or public health. “Most physicians already receive this information
from other sources,” said board member Pinkal Patel, M.D.,
of Oviedo, Fla.
Instead, the board encouraged more innovative and focused coverage
of human resources, technology, billing, office administration,
staffing and practice management issues.
Likely additions to future issues of the publication are “where
to find” instructional boxes that would guide readers to useful
information on the Humana Web site, www.humana.com,
such as where to locate network pharmacies and drug alternatives
online.
Humana’s editorial board currently consists of health care
providers based in Florida and Milwaukee: Pinkal Patel, M.D.; Suzanne
MacEwan, a practice administrator, and Cathy Wershay, a contract
coordinator. Editorial board meetings are held via conference call
once a quarter.
Editorial
Board Members Needed
Humana is expanding the editorial board
of Humana’s YourPractice, to secure input from
a broader reach of health care providers, and needs help locating
new board members.
We welcome physicians, nurses, office administrators, administrative
support and hospital staff within the Humana network to participate.
Responsibilities include a quarterly conference call to review
and critique Humana’s YourPractice — including
specific items within an issue and the overall direction of
the publication.
For their time, physicians on the board will be compensated
$200 an hour and office administrators will receive $100 an
hour.
If you have suggestions for possible editorial board members,
contact LaWanda Abernathy at
(800) 781-2211 ext. 144 or e-mail labernathy@physicianspractice.com. |
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