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Dr. Assars dream of practicing medicine came to an abrupt end in 1992, when he was diagnosed with latex anaphylaxis, a severe, often life-threatening, allergy to latex. "My options were to either change careers or stay in a profession that might kill me. I was devastated, because Id always wanted to be a physician and heal people." But Dr. Assar points out that his dream to practice medicine was quickly replaced by another dream to help even more people through medical administration. This dream, too, has come true. Since joining Humana as medical director of the North Florida market in 1996, Dr. Assar has directed many efforts that have positively affected the lives and health of tens of thousands of Humana members. He is particularly pleased with dramatic increases in the numbers of members receiving immunizations, checkups and cancer screenings. From 1996 to 1998, these increases often approached levels of 40 to 50 percent. Similarly, Humana members satisfaction with Humana has risen sharply, and is due in large part to the renewed emphasis on customer service and communication. The National Committee for Quality Assurance (NCQA) one of the most stringent of health plan accrediting agencies is impressed with these dramatic improvements. Since 1997, this organization has consistently commended Humanas North Florida health plan. Says Dr. Assar, "It really is a great honor to receive such high marks. It reinforces to us that we are doing the right thing and taking great care of our members." Dr. Assar describes his current role this way: "I try to see that our members receive the right care at the right time at the right place. I also work for harmony in the delivery of health care, and that means working closely with our network physicians and other health care providers to minimize aggravations and promote quality care for our members." When Dr. Assar is not working to improve the health care services for Humanas 60,000 members, he enjoys spending time with his wife and four children. Expertise:
Specialization: Board-certified in Pediatrics Board-certified by the American Board of Quality Assurance and Utilization Management Physicians Education:
Licensure: Licensed to practice medicine in Florida
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