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Innovation Center News
Whether helping its Medicare members "age in place," or creating a video game that gets kids off the couch and on the playground, Humana's Innovation Center is working to help develop technological advancements that assist Humana members in their pursuit of greater health and well-being.
Games for Health
Humana recognizes that lack of physical activity is a primary driver of poor health in the U.S. Humana's Health Entertainment initiative has revolutionized the way the company engages and motivates people to embrace a healthier and more active lifestyle - specifically by exploring how video games can serve as a catalyst for combating obesity, providing engaging physical therapy and battling age-related physical and mental decline.
The health games are fun, easy and - perhaps most importantly - an accessible way to get healthy for all ages. Visit Humanagames.com.
Initiatives and Partnerships
As remote medical monitoring continues to advance, Humana is working with Intel on a monitoring device that will allow medical professionals to track patients with chronic diseases in real-time; as a result the healthcare system will be able to deliver better and more accurate care. This could lead to increased savings and satisfaction.
Humana - through its Innovation Center - is discovering that video games it has developed for kids and seniors are also helping to introduce healthy habits. One such tech game is DIDGET™, an innovative pediatric monitoring system for Humana patients approved by the FDA in December 2009, and which is now being rolled out in partnership with Bayer Healthcare. DIDGET is the only blood glucose meter (Bayer Contour) that plugs into a Nintendo DS™ or Nintendo DS™ Lite system. This unique meter encourages children to test their glucose by awarding them points that they can use to buy items inside the game and unlock new game levels. In randomized clinical trials, DIDGET™ has proven successful in impacting behavior. Children and adolescents have improved their self care and reduced diabetes-related urgent and emergency-care visits by 77 percent, compared to children in the control group who saw no reduction at all after six months.
Humana believes that bicycling is good for our health, environment and community, and is actively working — as a founding partner — to support an innovative bike-sharing program called B-Cycle. Bicycling — as a form of exercise and transportation — is positive for any community. It is both environmentally friendly and an excellent way to fight and prevent obesity. On April 22, 2010, Earth Day, Humana — along with its partners Trek Bicycles and Crispin Porter + Bogusky — launched B-Cycle in Denver. The event marked the launch of the nation's first community-wide public bike-sharing program.
Humana also designed a pilot initiative called "Freewheelin" in 2007, which created a bike-sharing initiative for Humana's associates in Louisville, Ky., the company's corporate hometown.