In an effort to help promote healthier lifestyles and lifelong well-being, Humana has teamed up with the Microclinic International (MCI) and Citizen Effect to create a well-being program in Kentucky. A pilot is slated to start by fall 2011. The program, sponsored by Humana and implemented by MCI with support from Citizen Effect, will build on the power of positive peer influence to help people adopt healthy behaviors so they may live longer, healthier lives.
This innovative corporate social responsibility program, which offers a new community-based model for fighting preventable deaths in America—one person at a time—is at the center of Humana's vision to help people achieve lifelong well-being.Microclinic International, Citizen Effect and Humana, Inc. Join Forces to Fight Preventable Diseases
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People who are alarmed about America's childhood obesity epidemic often point to video games as a likely contributor to inactivity and a sedentary lifestyle. After all, more than 150 million Americans—including a quarter of all preschoolers—play such games regularly.
But not all video games are detrimental to players' health. Games that exercise more than just the thumbs—so-called "exergames"—can actually help players lose weight, increase fitness and improve balance.
That's why Humana has created Humana Games for Health, a series of initiatives designed to explore ways to positively impact health and wellness through video games. The Humana Games team employs the differing viewpoints of Humana associates, including video games enthusiasts and developers, consumer experience specialists, anthropologists, data analytics scientists, industry consultants and public health professionals—all of whom are devoted to better living through gaming—to create innovative ways to get people moving and engaged in their health in new, fun ways.
Humana Games for Health is new, but Humana has already created a website, to provide a forum for individuals, groups and institutions to share ideas and learn more about using games to improve health and wellness. Humana sponsored the fourth annual Games for Health Conference in 2008, which brought together hundreds of experts on "exergaming," physical therapy, health behavior change and cognitive exercise. And Humana has forged partnerships with the University of Southern California and the Georgia Institute of Technology to develop games that are fun to play but also have integrated health components.
For decades, companies like Humana have tried to explain health insurance concepts through mediums such as printed brochures, member handbooks and explanation-of-benefit statements that seemed to explain very little. That's a problem because members who don't know the difference between an HMO and a PPO or don't understand what a health saving account is can't choose and use health benefits effectively and efficiently.
As a result, Humana created Stay Smart Stay Healthy, a new-media venture designed to simplify the complex world of health insurance and communicate with healthcare consumers in a way they want and makes sense to them. The program's goal is simple: to educate consumers on the healthcare system through an informative and engaging series of videos. These videos answer fundamental questions: Why is healthcare so expensive? How does health insurance work? What is consumer-directed healthcare? The two-to-four-minute videos are posted on YouTube, where anyone can view them, create links to them and comment on them. Stay Smart Stay Healthy videos were the most viewed healthcare videos in the ion segment of YouTube for the week they were launched.
An annual program where free health screening and information are given at several locations within the community. Humana co-sponsors the program with several other Louisville businesses.
Fund for the Arts is a regional nonprofit committed to building a vibrant community through the power of the arts. Through the substantial support of Humana and other community members, Fund for the Arts fuels a wide range of arts organizations and drives accessibility across neighborhoods, schools, community centers, senior care facilities, parks, libraries, and public spaces.
Year in and year out, Humana and its associates are the top donors to Fund for the Arts. This exemplary investment in Greater Louisville helps facilitate the Fund's ability to maximize the impact of the arts on economic development, education and the quality of life for everyone.
This nonprofit organization helps families fulfill their dream of home ownership. Habitat has built more than 250,000 houses around the world, providing shelter for more than 1 million people in more than 3,000 communities. All homeowners are chosen according to:
Future homeowners invest hundreds of hours of their own labor into building their Habitat house and the houses of others. In Louisville, more than 300 homes have been built as part of the Habitat program. Since 2003, more than 600 Humana associates have helped Habitat for Humanity "raise the roof" on homes for low-income families in Louisville.
Volunteerism embodies Humana's purpose and values. It is a tangible way we impact the health and well-being of the communities we serve, and it is personally meaningful to our associates. Humana has a goal to more than double our associate volunteer participation over the next three years. A goal for which we have created programs and practices to make volunteering easier and even more vibrant. Together, Humana and the Humana Foundation provide associates with support, resources and recognition for their commitment to volunteerism.
Across the company, teams have embraced volunteering as a way to build teamwork while providing professional development opportunities. The Humana Volunteer Network website makes it easy for these teams – and individual associates – to find local volunteer opportunities. Associates are encouraged to share their volunteer experiences and log their volunteer hours for corporate recognition (link opens in new window) . Humana associates also have the opportunity to take one day of paid time off to volunteer for activities that positively impact the health and well-being of the communities we serve through the Volunteer Time Off benefit.
Associates from Humana Military Healthcare Services (HMHS) in Louisville created iCare, an associate-driven program whose sole purpose is to raise money for charity and act as a natural extension of the benefits HMHS provides for the military and their families. Today, a small group of associates coordinates year-round fundraising efforts that involve some 1,600 associates from 11 southern states. In keeping with the HMHS mission, most iCare donations go to military-related charities. Recent recipients include the Intrepid Fallen Heroes Fund and the Wounded Warrior Project, organizations that support severely wounded veterans as well as the families of those lost in the line of duty.
JA uses hands-on experiences to help young people understand the economics of life. Working with businesses and educators, JA brings the real world to students, opening their minds to their potential.Humana and the Humana Foundation have supported JA since 1974 and have given more than $780,000 nationwide. Humana's support includes:
This innovative, cross-company mentoring program pairs high-potential women with senior executives from various organizations in various industries to recognize and enhance the performance of these emerging leaders. Humana associates have served as mentors in the program for more than three years. Middle School Coalition
This program in the Louisville, Kentucky, area is designed to connect an adult from our community with every seventh-grader in the Jefferson County Public Schools. Humana employees volunteers to speak with students at area middle schools on topics such as:
Middle school is a critical time of change in a student's life. School administrators have found that this progress can be the difference between a student staying in school or dropping out later.