Our lives are becoming increasingly mobile. We’re using smartphones, tablets and mobile applications to manage our lives—and our health—on the go. According to a 2015 Pew Research Center study, 62 percent of smartphone owners have used their phone in the past year to look up information about a health condition.
We’re also using our phones and apps to track health attributes such as weight, diet and exercise. A 2014 Mobiquity study reports that 70 percent of respondents are using mobile apps daily to monitor calorie intake and physical activities, and 69 percent believe using mobile technology to track their health and fitness is actually more important than using their smartphone for social networking or mobile shopping.
As technology continues to evolve, so will its ability to help people transform their health. Humana believes healthcare mobile technology should empower people with the tools they need to manage their health and wellness.
With this in mind, Humana and our Digital Center of Excellence are on a journey to deliver mobile apps that place a high level of importance on user expectations and experiences. Humana-created apps adhere to a core set of principles that focus on people’s unique needs:
There’s a wide array of apps to choose from when it comes to tracking health. In fact, consumers today can select from more than 165,000 mobile health apps, according to a 2015 IMS Institute for Healthcare Informatics report.
With the availability of so many choices in health apps, the key to building an app that’s used again and again—creating a “health partner for life” relationship between a person and the app—is customization. And most people using apps are more likely to use them again if they are personalized. As reported by a 2017 Forbes article, an eMarketer survey of internet users found that “more personalized experiences on mobile apps and mobile web was the number one user expectation for the future of mobile.”
Humana applies the prevailing thinking around the personalization of its mobile apps, available for Apple and Android users. Each app has different and specific capabilities, and each app focuses its capabilities in a way that relates to the individual consumer. The focus is on making the mobile experience easy so that the user truly can improve his or her health. Humana’s mobile app capabilities will continue to expand. Currently, the apps include: