Our lives are becoming increasingly mobile. We’re using smartphones, tablets and mobile applications to manage our lives—and our health—on the go. Approximately 95 million people used mobile phones to access health information in 2013, according to a 2013 Manhattan Research study.
We’re also using our phones and apps to track health attributes such as weight, diet and exercise. Seven in 10 U.S. adults report tracking at least one health indicator, and of those keeping tabs on their health, 21% say they use some form of technology to do so, notes a 2013 Pew Research study.
As technology continues to evolve, so will its ability to help people transform their health. Humana believes healthcare mobile technology should empower people with the tools they need to manage their health and wellness.
With this in mind, Humana and its Digital Center of Excellence are on a journey to deliver mobile apps that place a high level of importance on user expectations and experiences. Humana-created apps adhere to a core set of principles that focus on people’s unique needs:
There’s a wide array of apps to choose from when it comes to tracking health. Consumers today can select from more than 40,000 health and wellness apps available to download to their phones, notes a 2014 IMS Institute For Healthcare Informatics study.
With the availability of so many choices in health apps, the key to building an app that’s used again and again—creating a “health partner for life” relationship between a person and the app—is customization. Roughly 60% of people using apps are more likely to use an app again if it is personalized, according to a 2013 Artisan Research study.
Humana applies the prevailing thinking around the personalization of its mobile apps, available for Apple and Android users. Each app has different and specific capabilities, and each app focuses its capabilities in a way that relates to the individual consumer. The focus is on making the mobile experience easy so that the user truly can improve his or her health. Humana’s mobile app capabilities will continue to expand. Currently, the apps include: