Rewarding healthy living

Humana realizes the great benefits to the healthcare system in developing a robust wellness program that helps people stay healthier and live more fulfilling lives. The rise of preventable, chronic conditions threatens to overwhelm our healthcare system. Wellness programs fight this trend, promoting healthy lifestyles and reducing long-term costs by encouraging people to exercise more often, eat healthy and make more conscious lifestyle choices.

HumanaVitality® is a wellness and rewards program that helps individuals and families make healthy choices and achieve lifelong well-being. By giving people the chance to earn rewards through healthier behavior, it is demonstrating that such wellness programs are an important tool in combating preventable diseases and guiding people with chronic conditions.

More than 3 million people are enrolled in HumanaVitality, including 2.5 million commercially insured members and more than 800,000 seniors and disabled people who are Medicare Advantage members.

Proven savings for the system

HumanaVitality’s incentives result not only in rewards for members, but also productivity benefits to their employers and cost savings to the health system. In a 2014 study of Humana associates enrolled in HumanaVitality, researchers found that when comparing members who were actively engaged in the program over two years with those who were not, the engaged members had:

  • Average health claim costs that were 14.7% lower
  • Absenteeism rates that were 56.3% lower

The study shows that wellness reward programs such as HumanaVitality successfully get people on the pathway toward a healthier life through achievable, personalized wellness goals—resulting in lessened budget strains on employers, taxpayers and the health system. With HumanaVitality, everybody benefits.

Simple steps to a healthier life

HumanaVitality makes it easy for individuals to start on the pathway toward lifelong well-being. The program demonstrates that making even small changes in daily life can make for a much healthier future.

Step 1 – Know Your Health: A member completes a short Health Assessment using a questionnaire about daily routines. The assessment helps determine that person’s Vitality Age—a measure of whether his or her body is living younger or older than the person’s actual age.

Step 2 – Set Goals: Based on Health Assessment results and biometric data, HumanaVitality helps set personal health goals and recommends activities that will allow the member to achieve those goals. Those might include a walking program to achieve a healthier weight, personal coaching to quit smoking or an educational module to achieve a less stressful daily routine.

Step 3 – Get Rewarded:The member starts reporting his or her progress toward the personalized goals, earning Vitality Points™ while doing so. Points can be earned many ways, including by registering daily steps on a fitness device, obtaining recommended preventive care and receiving biometric results that are in a healthy range.

Rewards for getting healthy and staying healthy

By earning Vitality Points, a member can increase his or her Vitality Status—starting at Blue and moving up to Bronze, Silver, Gold and Platinum. The points also translate into Vitality Bucks® that can be cashed in for valuable rewards, and the higher a member’s status, the higher the discount on those items. Available rewards include:

  • Merchant gift cards
  • Fitness devices
  • Workout gear and apparel
  • Movie tickets
  • Bicycling equipment

Better food choices made easy

Through a unique partnership with Walmart®, HumanaVitality also encourages members to eat better by providing valuable savings on healthier foods. Eligible members can receive up to a 10% savings by purchasing food items at Walmart that qualify for Great For You®. These items, easily identified by the Great For You icon, include fruits, vegetables, whole grains, low-fat or nonfat foods, and lean proteins.

Visit the HumanaVitality website(link opens in new window)  for more information about the program. This video (link opens in new window)  details the Walmart partnership, while this series of videos (link opens in new window)  demonstrates how HumanaVitality works to encourage healthier living.