Look your best at any age: for women


No longer is "40 the new 30." Instead, it's a better 40. We asked women from their 20s to their 50s to tell us what they do to look their best. Here's what they had to say.

20s: Kelly F.

Have you ever heard "Pain is beauty?" There are things I'll endure, like the snatching of hair from the brow line — otherwise known as an eyebrow wax; wearing ultra-cute, yet painfully high heels to accentuate my legs; or working out to the point of exhaustion so that I stay in shape. But in my book, this is all necessary for me to look my very best.

I stick to a number of things including eating healthily, working out, wearing stylish clothes, and following a good skincare regimen. I enjoy the taste of fresh fruits and vegetables. I make sure to eat plenty of protein. These foods give me the energy I need to withstand my intense workouts, including lifting weights three times a week and interval training. Exercising gives me a positive outlook on life and motivates me to encourage others to get healthy and fit.

I love getting dolled up, and I try to wear pieces that reflect my personality. I'm not into name-brand clothing, but instead I flock to vibrant colors and clothes that I can mix and match for several different looks. I'll pair a suit jacket with a pencil skirt one week and then wear the same jacket with the matching pants another week for a totally different look.

I'm all about hair maintenance. For me, good hair is clean hair, full of body and movement with the slightest turn of the head. So I opt for hair-care products that do just that. I use a moisturizing shampoo and deep conditioner.

When it comes to skincare and makeup, I like looking fresh and natural. Beautiful skin stems from using great facial products. I use a good cleanser and moisturizer in the morning and at night. I also try to get a full night's sleep.

In the end, the pain is worth the beauty.

About Kelly F.

Kelly F. is a planner for Humana's Senior Products Marketing team. In her spare time, she enjoys creative writing, exercising, and taking her two Pomeranian dogs for long strolls around her neighborhood with her husband, Thomas.

30s: Sarah G.

I never worried about my skin until I approached 30. I must have thought I would wake up the day after my 30th birthday with wrinkles. Luckily, that didn't happen.

Now I'm determined to delay the wrinkling process, at least what's in my control. I do that by getting a facial once every two months and using lots of moisturizer. A facial is so relaxing and it removes all of the junk from my skin. My skin is very dry, so I have to be careful to not use anything harsh that will dry it more. I wash my face with a milk-based cleanser followed by lots of moisturizer.

In the morning, I apply moisturizer before my makeup and at night, after I wash my face, I use a heavy-duty moisturizer. This may sound like a lot of work, but if it helps keep my skin looking healthy and younger, it's well worth it.

About Sarah G.

Sarah G. is a Humana associate in Marketing. When Sarah isn't at Humana or school, she enjoys spending time with her husband and dogs, traveling, and being outdoors.

40s: Anne S.

When I was asked to do this article, it made me take a look at my habits. Not to sound cliché, but I think half the battle of looking younger starts with staying "young at heart."

Unfortunately, even though my attitude has stayed young, I've started to notice the effects of 40+ years on my body. I try to eat right, exercise, and practice other healthy tips you always hear. Here are a few things I do that may contribute to looking younger:

  • Smile and the world smiles with you: Smiles reflect happiness, and happiness reflects youth. So take care of your teeth and show off your beautiful smile.
  • Learn from the Big League: If you're going to be in the sun, wear sunglasses and a cap. Not only will this protect your skin from sun damage, but it will also keep you from squinting, which etches in those crow's feet and deepens the brow lines.

Less is better: When I was in high school, I wore more makeup to make myself look older. The same holds true now. The more makeup I wear, the older I look.

  • Moisturize, moisturize, moisturize: I not only drink lots of water to keep hydrated, but also moisturize my skin whenever I can — not just in the morning and night. I keep a bottle of moisturizer at every sink and slather it on whenever I get a chance.
  • Cushion your exercise: At my age, my muscles and joints don't handle the strain of exercise like they used to. The best lesson I learned was from a local hospital's mini-marathon training program: Wear good shoes! Don't skimp on this. It will save your joints in the "long run."