Unique perspective of innovative group of balls on table.

Innovative Consumer Initiatives

Humana's products, services, and partnerships are focused on consumers.

These innovations and partnerships represent how Humana translates our unique perspectives on health and benefits to real products and services.

B-cycle

This bike sharing program focuses on meeting communities' transportation, health, and environmental needs. The program adapts to any size city, corporation, or campus. B-cycle is a collaboration between three major players in three industries: Humana, Trek Bicycle Corporation, and Crispin Porter + Bogusky.

Bcycle.com

Humana Games for Health (HG4H)

More than 150 million Americans – including a quarter of all preschoolers – play videos games regularly. But, we believe that not all video games are detrimental to players' health. Games that exercise more than just the thumbs – so-called "exergames" – can actually help players lose weight, increase fitness and improve balance. That's why Humana has created Humana Games for Health, a series of initiatives designed to explore ways to positively impact health and wellness through video games.

HumanaGames.com

Stay Smart Stay Healthy

Humana created Stay Smart Stay Healthy, a new-media venture designed to simplify the complex world of health insurance and communicate with healthcare consumers in a way they want and makes sense to them. The program's goal is simple: to educate consumers on the healthcare system through an informative and engaging series of videos. These videos answer fundamental questions: Why is healthcare so expensive? How does health insurance work? What is consumer-directed healthcare?

StaySmartStayHealthy.com

Availity, LLC

We've worked with other health insurance companies to develop innovative systems that give healthcare providers and members a better experience. For example, we partnered with Blue Cross and Blue Shield of Florida, Inc. to develop Availity, LLC – a multi-payer database that makes it easier for providers and insurers to share information and process claims in a secure environment.

Availity.com

Family Health Budget

American consumers are walking a very tight rope when it comes to budgeting. Rising health care costs are making the balancing act more difficult. That's why we created FamilyHealthBudget.com. In just a few minutes, health care consumers get the dollars-and-cents information they need to fit health care into their budget … plus some tips on how to take care of their family's health care needs and still save money.

FamilyHealthBudget.com