Innovative consumer initiatives

Humana's products, services, and partnerships are focused on consumers. These innovations and partnerships represent how Humana translates our unique perspectives on health and benefits to real products and services.


This bike sharing program focuses on meeting communities' transportation, health, and environmental needs. The program adapts to any size city, corporation, or campus. B-cycle is a collaboration between three major players in three industries: Humana, Trek Bicycle Corporation, and Crispin Porter + Bogusky.

Your Shape®: Fitness Evolved 2012

Your Shape®: Fitness Evolved 2012 is the new sequel to the 1 selling fitness franchise on Xbox Kinect. Humana is proud to partner with Ubisoft to bring a cutting edge game to market, encouraging fun and highly engaging fitness activity to help people live well every day.
Your Shape®: Fitness Evolved 2012

Stay Smart Stay Healthy

Humana created Stay Smart Stay Healthy, a new-media venture designed to simplify the complex world of health insurance and communicate with healthcare consumers in a way they want and makes sense to them. The program's goal is simple: to educate consumers on the healthcare system through an informative and engaging series of videos. These videos answer fundamental questions: Why is healthcare so expensive? How does health insurance work? What is consumer-directed healthcare?

Availity, LLC

We've worked with other health insurance companies to develop innovative systems that give healthcare providers and members a better experience. For example, we partnered with Blue Cross and Blue Shield of Florida, Inc. to develop Availity, LLC—a multi-payer database that makes it easier for providers and insurers to share information and process claims in a secure environment.

Healthcare Budget Planner

American consumers are walking a very tight rope when it comes to budgeting. Rising healthcare costs are making the balancing act more difficult. That's why we created the Humana Healthcare Budget Planner®. In just a few minutes, healthcare consumers can get the dollars-and-cents information they need to fit healthcare into their budget, as well as some important tips on how to take care of their family's healthcare needs while still saving money.
Learn more about Humana's Healthcare Budget Planner


A whole new route to personal fitness. With Humana fit, you have a ground-breaking fitness and nutrition tracking system that's right at your fingertips every step of the way. Personalize it your way—whenever and wherever you like. And Humana Vitality members earn rewards points with this amazing, interactive platform, while you map and share your personal route to better fitness and nutrition.